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Search Engine Optimization


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Fort Worth SEO

What the Heck is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of optimizing your website for the purposes of increasing the likelihood of appearing in the natural search results based on relevant keywords for your product or service (So if you have a plumbing company you need to know what the local folk are typing in to try and find you!) For major Search Engines like Google, Yahoo & Bing, SEO has emerged as one of the fastest growing means of marketing due to its ability to generate new business and has a high ROI when properly implemented. For businesses who seriously want to increase traffic to their website, a SEO campaign is an excellent choice.

fort worth seo

fort worth seoSEO helps you rank higher in the natural or “organic” search listings. In other words, this is when the search engines rank your site naturally without paying them.

fort worth seoPay Per Click (PPC) is where you pay a certain price per click in order to boost your website to the top of the search results. Paid placement can be very costly, when you pay for each click.
fort worth seoResearch consistently shows that an organic search listing will get more clicks than even the highest ranked PPC listing. Organic results also have higher click rates & conversion rates.

Fort Worth SEO

Link Building

Link Building is an essential part to SEO. Link building is the process of creating inbound links to your website. This can be done by reciprocal links, meaning you list your site on someones site and in return you list their site on yours. Reciprocal linking can help your site, but the other form of linking, One Way Linking is much preferred and has a stronger effect on search engine rankings. One way links can be from blogs, forums, articles, other websites, and so on. These links are weighed more heavily than other links, and if they are from high page rank sites they have even more impact. When a site has a higher page rank and it links back to your site, it’s the equivalent of the cool older brother saying “Yeah my little brother is cool too” In search engine optimization you want to hang with the cool kids!

Advantages of Link Building

fort worth seo

  • Link building can help in getting quality traffic from relevant sites which increases sales (EX. Link back from Facebook)
  • When you have high quality links pointing to your site, search engines view your site as a valuable resource to show in searchs.
  • Link building helps your overall rank in the search results, especially when you link back to your site using keywords as anchor text.
  • Linking helps your website get indexed faster by the search engines.
Link building has become important for ALL websites and they are well worth either taking the time to build yourself or investing part of your marketing budget to build high PR links on a monthly basis. It is one of the most important things you can do for your websites visibility on the internet.

Fort Worth SEO

If you want to compete in your local market, one of the fastest growing and strongest methods of promoting a company is Search Engine placement. To get found on the web you need a strategy, that’s what we provide you. A simple easy to understand formula for increasing your placement when prospects are needing your product or service the most. Contact us today to see how we can implement Search Engine Optimization in your business.

A number one PPC result is only seen by 50% of searchers, while the top 3 organic are seen by 100% of visitors. Typically, all other things being equal, a number 7 organic listing should be comparable to a number 1 PPC listing.

(The Art of SEO – O’Reilly Books 2010).

Fort Worth SEO

Fort Worth SEO

Fort Worth SEO

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