Landing pages
Landing pages are a powerful way to attract new customers. They can be used with or without video and enable prospects to connect with you and your business quickly. Landing pages are designed to do one thing…have your visitor take ACTION! We have a variety of proven designs and layouts available that have been tested and improved to help convert your visitors into prospects. Landing pages can be a sales page with something to buy, an invitation to a online presentation (webinar), or most commonly an Opt-In page, where you ask for someones name and email in exchange for offering them something of value for free.
The 3 Types of Landing Pages
Opt-In Page
A strong opt-in page has a value based incentive that grabs visitors attention and has them jump at the chance to grab your freebie. Free is always a great motivator, and in return for their name and email you provide something that is valuable to them. Such as a free report, free consultation, free 1st time visit, or even a video(s). The goal is to provide great information on the capture page, and leave them wanting more, then you continue to follow up with them.
Sales Page
A sales page is often a much better at converting prospects than a multi-page website. When you are able to convey benefits to your prospects quickly, plus create some urgency to act on your offer, you’ll have a stronger response and higher conversions. Adding Video has been shown to increase sales even further. New product launches often use sales pages with an opt-in page, which enables you to follow up even if they don’t buy right away.
Registration Page
Registration pages are an effective way to have prospects sign up for a class, workshop, teleseminar (phone conference), or webinar (online presentation). By having a prospect register on a landing page you again capture their information so you can follow up with them, but you also have an opportunity to give present the benefits of your product or service, build credibility and brand awareness, and lead them towards a sale (or some other action.)
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