There days customers are expecting more and more, usually for less and less (money that is.) It can be challenging to differentiate between offering special “sales”, over simply being known for providing outstanding value. It’s a delicate balance which is illustrated in the video I’m sharing with you today. This video clip is provided from the BBC. According to the video description, the video shows the Dogon people of Mali, who are allowed to fish in a sacred lake only one day each year. As you’ll witness the result is amazing to watch…

How do you create value for your customers that have them ready to jump at the opportunity to work with you?